Duplicate records in your Marketing stack cause many issues. Merging them up can be a challenging project. This article overs a few high level steps to get you started on cleaning up a duplicate mess.

Email privacy and compliance remain major concerns for many organizations. Non-compliance can cost companies hundreds of thousands of dollars. Even after numerous projects involving marketing automation platforms that unify communications, preferences, and workflow rules, legal teams often worry that their organizations are just one step away from non-compliance. In a recent project, the legal team's concern was clear: “We suspect there’s more happening outside our control when it comes to emailing prospects or clients, and we want to ensure compliance.”

As the Summer Olympic Games are about to kick off, the 4x100m relay stands out as one of the most thrilling events. In a race that demands years of training and lasts just under 40 seconds with four athletes, there's minimal room for error. The crucial moment often hinges on the baton exchange, where smoothness is paramount to maintaining acceleration.

Data plays a pivotal role in decision-making and strategy implementation for any business. Yet, achieving perfect data is often an elusive goal for many companies. Is it worth striving for perfection, or are there hidden costs associated with imperfect data? Let's explore why data quality matters and its impact across various facets of business operations.

Today, I’d like to introduce HELIX CXM, a new venture I’m excited to begin. Our aim is to modernize the way B2B data operations work by making data accessible across MarTech applications. We envision a world where you can get the data you need accurately, in real-time, synchronized from any of your data stores.